Dreams, Duds and Definitions

Defining, targeting, and recognizing the “ideal client” is like separating the dreams from the duds. If you don’t do the former, you’ll eventually end up with the latter. People often ask me “how can I find more deals?” Well, I guess there are different ways to skin a cat: A.) Brawn: Spend more time and money on advertising, social media, cold-calling, or any other types of leads-generating activities you prefer. The more you hit, the more punches you land, and the more you put in, the more you’ll get out, right? B.) Brain … read more